The Pennsylvania Liquor Control Board (PLCB) is a government agency that regulates the wholesale distribution, sale, and manufacturing of alcohol in Pennsylvania. Their LOOP (Licensee Online Order Portal) B2B application is used by over 20,000 alcohol producers, retailers, and handlers throughout the entire state. The PLCB also operates a retail site, Fine Wine & Good Spirits (fwgs.com) along with over 600 retail stores.

The PLCB project was a multi-year, multi-site, $10 million engagement, moving to an integrated retail and enterprise resource planning (ERP) solution from Oracle. My role was to lead the creative design, working with UX designers and developers to increase usability, promote accessibility, and modernize the experience.