Extreme Value Every Day
Dollar Tree

Dollar Tree, Inc. is a price-point chain of discount variety stores. Headquartered in Chesapeake, Virginia, it is a Fortune 500 company and operates 15,115 stores throughout the 48 contiguous U.S. states and Canada.

My part of this project was to help Dollar Tree deliver a better shopping experience with significant user experience improvements and a striking visual design.

  • New site design for a more consistent brand experience and a fresh, simplified look
  • Streamlined navigation, shopping, and checkout experience
  • Optimized use of promotions, offers, and specialized content to increase conversion
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