The Vault is ABC's exclusive loyalty experience for their high value customers. ABC began to develop the Vault concept out of a need to better regulate sales of their rare and limited edition products. Customers who are enrolled in ABC's Access Rewards program may gain access to the Vault once they've accrued the necessary number of points.

Logo design was a key element of this project. Evoking the feel of an old wine cellar, the concept reflects the rarity of the products, while adding an air of mystery to the brand.